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SERVICES

  SERVICES
Intercept Insight Services

SPECIAL EVENT RESEARCH

Leave the guessing behind. Let us evaluate your event’s performance, measure loyalty and recommendations (Net Promoter Score), capture detailed demographical and geographical insights, and evaluate your event’s monetary impact. We capture the necessary data to make better decisions now and in the future.

PRODUCT DEVELOPMENT

Stop guessing on your product attributes and price points. There are several stages in developing new products or re-introducing existing ones; research is a stage that can not be eliminated. We will help you determine product features, and benefits to be successful, and assist in reaching your goals!

RESEARCH PANEL

Have you ever had the need for an effective way to reach out to your community for feedback (e.g. community development, education, special events)? We work with our clients to develop and manage research panels; big or small, from one off “Nice-to-knows” to in-depth brand and community studies.

BRAND ASSESSMENT

Don’t let anecdotal feedback and one-off comments drive your decisions. Evaluate your brand through unique questions and reporting; such as heat mapping or word graphing. These techniques are proven to unfold the strengths, weaknesses, opportunities, and brand perception.

PRICE ELASTICITY

The price points for which you move forward with when offering your products or services can be one of the most important steps in the overall process. This feedback on price elasticity can be incredibly enlightening and beneficial. Highlight what the next move is as it relates to price points.

CUSTOMER SATISFACTION

It’s a common saying in the research world; “You can’t evaluate performance unless you measure it.” We specialize in guest/customer satisfaction surveys, and offer models/benchmarks which will allow you to evaluate performance, identify trends, create objectives, and set future goals.
Strategic Event Services

 

 

  • Marketing Research
  • Analytics & Performance
  • Event Research
  • Brand & Image Assessment
  • Product & Reseach Development
  • Happy Customers

Marketing Research

Intercept Insight is a Marketing Research Firm that provides logical advice to clients through obtaining the best, most reliable information; which will enable them to make effective management, product development, and/or investment decisions. Our goal is to define your target audience by understanding how emotions and environments influence decisions they make. Understanding these influencers opens the gateway for increased satisfaction and increase profitability.

Analytics & Performance

You can’t evaluate performance unless you measure it. Let us carry the weight when it comes to defining and measuring key performance indicators. The future of marketing research is here. Technology has allowed us to offer real-time results, and instant email notifications for service recovery opportunities. These metrics are critical for improving your overall performance.

Event Research

Leave the guessing behind. Let us evaluate your event’s performance, measure loyalty and recommendations (Net Promoter Score), capture detailed demographical and geographical insights, and evaluate your event’s monetary impact. We capture the necessary data needed for sponsorship recruitment, and we help you direct your allocation of funds when it comes to your strategic marketing campaigns. These metrics are critical for improving your event, and can ultimately put revenues in your pocket.

From in-person intercepts and mobile research, to post-event online research, Intercept Insight utilizes the most sophisticated softwares and tools for data collection, analysis and reporting.

Brand & Image Assessment

Don’t let anecdotal feedback and one-off comments drive your decisions. Allow us help you evaluate your brand through unique question formats and reporting; such as heat mapping and word graphing. These innovative techniques are proven to unfold the strengths, weaknesses, opportunities, and any potential threats to the perception of your brand.

Product Development & Price Elasticity

Stop guessing on your product attributes and price points. There are several stages in developing new products or re-introducing existing ones; research is a stage that can not be eliminated. We will help you determine product features, benefits, and price points, and we offer research options that will help you determine your target market and purchasing process.

Research Panel Development/Management

Have you ever had the need for an effective way to consistently reach out to the community you live in for feedback or opinions (e.g. community development, education, special events)? Have you ever wished you could take a quick poll prior to making a business or investment decision? We work with our clients to develop and manage research panels; big or small, from one off “Nice-to-knows” to in-depth brand, community, and opinion studies.

Happy Customers

It’s a common saying in the research world; “You can’t evaluate performance unless you measure it.” We specialize in guest/customer satisfaction surveys, and we offer models and benchmarks which will allow you to evaluate performance, identify trends, create objectives, and set goals for the future. These studies are critical in all lines of business for making data-based decisions.